ULTIMAS VACANTES curso Marketing 2.0. Estrategia para Redes Sociales

 
 

                        MARKETING 2.0. ESTRATEGIA PARA REDES SOCIALES                        

Está abierta la inscripción para la capacitación intensiva “Marketing 2.0. Estrategia para Redes Sociales” que dictará la Lic. Genoveva Purita en la sede de  la consultora (Azcuénaga 236, piso 2º, estudio D, Ciudad Autónoma de Buenos Aires) el jueves 14 de febrero de 2013, de 9:30 a 17:30. Tiene como objetivo conocer qué es y cómo funciona el “Social Media”, las estrategias según el perfil de cada red y su funcionamiento práctico paso a paso. Los nativos digitales ocuparán las posiciones jerárquicas en los próximos 5 años: estar fuera de las Redes Sociales es desconocer el idioma que hablarán nuestros jefes y clientes. Cada cursante recibe 1 certificado de asistencia, 14 artículos digitales vinculados al tema, la presentación impresa del PowerPoint utilizada durante la capacitación, 1 documento sobre bibliografía recomendada y sitios web sugeridos. Cupo máximo: 12 personas. El valor de la capacitación es de $820 IVA incluido) e incluye servicios de cafetería y almuerzo. Se puede abonar en efectivo, cheque, mediante transferencia o depósito bancario. Para inscribirse comunicarse al 4953-8717 o vía email a inscripciones@mrlmailing.com

Lic. Genoveva Purita

Programa Marketing 2.0. Estrategia para Redes Sociales. Marketing 1.0 vs. Marketing 2.0 ¿Cómo se hace? Diferencias. La lógica de funcionamiento de las Redes Sociales. El Gran Cambio: Fenómeno Cultural ¿Cómo se comporta la gente en el mundo digital? La oportunidad para las Empresas y Negocios. El Plan para desembarcar en las Redes Sociales: Rol de Estratega y el Community Manager (plan de trabajo). Estrategia de Lanzamiento: Plan Básico. Planificación de Contenidos y de qué habla una empresa con sus seguidores. La Publicidad en las Redes Sociales: qué y cómo hacerlo. Las Redes Sociales como plataformas de direccionamiento de tráfico; la Web y el Blog para convertir. La ejecución del Plan Estratégico: funciones del Community Manager. Métricas: qué medir para ajustar los resultados?. Herramientas de medición.  Importancia del EdgeRank. Plan de Marketing en las Redes Sociales: Método P.O.S.T. Los errores más comunes en Internet. Casos Prácticos. Bibliografía recomendada.    

Genoveva Purita. Socia Directora de CEO Solutions, consultora de estrategias organizacionales: Hunting, Planificación Estratégica y Research. Licenciada en Marketing y Comunicación en E.S.E.M Madrid, España. Se ha desempeñado como Gerente de Marketing en España (Borland, General Fosforera Española, Interalas DM&M y Misco España) y en Argentina (Colorín, AVH Home Video y Synergex). Tanto a nivel corporativo como con sus clientes de consultoría, ha desarrollado planes de marketing estratégico e implementado campañas de marketing táctico, basándose siempre en su permanente investigación sobre las tendencias y uso de nuevas herramientas, así como de su experiencia en el desarrollo e implementación de estrategias de marketing directo e interactivo. Ha dictado conferencias sobre Marketing Estratégico y Marketing Directo en la Asociación de Mujeres Empresarias de Madrid y Barcelona. Se ha especializado en Branding y Posicionamiento ayudando a sus clientes a re-inventarse para lograr una adecuada articulación entre la estrategia deseada y las nuevas reglas de juego del mercado.
 

 

Robin Laight -Capacitaciones en Comunicación-
Azcuénaga 236, Piso 2º, Estudio D -C1029AAF Ciudad Autónoma de Buenos Aires, Argentina-
Tel. (54-11) 4953-8717 

 

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